While we were designing, we dreamed a woman; a woman of Asli Pekcetin. A woman who has a plain and strong style, who is faithful to her past and fond of sacred values and places, who adopted modern life without losing her core, and who loves and uses technology. This woman is very organized and obsessed with the details. She loves setting perfect tables with delicious food and preparing perfect gifts. She always is a woman that presents what she did by creating right ambience and otherwise, who feels inadequate. She wears black; but, she knows how to use other colors according to her mood. She thinks that history is made up of details; she tries to develop her passion for philosophy and Sufism every day; she archives and also she enjoys reading books. She tries to increase her knowledge about politics. She has specials things that she treasures and keeps, and she likes to share them with her loved ones. She thinks that time is very valuable and believes that every moment we live, every breath we take are our most precious time. She has a very sentimental heart behind her strong and stern appearance. But, she always does what her logic dictates her and she is very steadfast about this subject. She loves dressing up and enjoys producing and buying special things. In short; she is a woman who keeps the child in her, who is unique, and who makes a difference everywhere she goes with her sophistication, knowledge, style and timeless dressing style. We thought about this woman and we know that she always looked for us at somewhere. And it is time to meet now.